The goal of a landing page is usually to spread awareness about your product or service, while also getting the customer to give you some useful information to use later. This usually includes a name and email address for email follow-ups with a personal touch; but can include everything from age, country, salary, and mother’s maiden name if you are really feeling brave.
You really want to keep this as short as possible though, to increase the chances your reader’s will actually take the action. Make them give you just enough info, and then give them what they want.
As the landing page is often the first thing a reader sees about your company, and in many cases they have reached the page because of your PPC ad; it needs to answer three things:
- What do you do?
- Why do I care?
- What do I do next?
Here is abefore and after I completed:
Self explanatory. Click the button, it takes you to a new page to enter your info and click the button again. But “why the heck should I do that?” Is what your clients are thinking.
So, first we eliminated vague image scroll, created more action driven content and a stronger call to action; we also increased awareness through stronger copy leading to direct call to action
The form they fill out is everything that is needed to take the next step. Everything. Enter your name, email or phone number, and an optional message, and we will contact you and set an appointment.
And of course, it answers all of the questions:
- What do you do? We provide clean, safe water.
- Why should I care? Because you are probably drinking heavy metals.
- What do I do next? Get your water tested by us, of course.
Browse the rest of the portfolio if you’d like, or contact me today to start a great landing page together; your business deserves it.